The Pics


DALES Lane was officially opened on Sunday, August 14th 1977.

It has seen many developments over the years, but the warm welcome that supporters receive has been a constant over the past four decades.

Upon your arrival, there’s a large private car park which is well stewarded on a matchday with disabled parking by prior arrangement. The cost for parking is just £1.

Matchday admission prices are, as follows:

ADULTS (Aged 18 - 60): £ 10.00
CONCESSIONS Senior Citizens Over 60, 16-17 year olds, Students in full time education with NUS Card, Armed Forces & Emergency Services (in uniform or with ID): £ 6.00
UNDER 16s: £ 3.00
UNDER 12s: Free if accompanied by one paying adult.

Once inside the stadium, the Clubhouse (situated to your right as you enter via the turnstiles) has recently been refurbished and boasts a stylish and modern look. It is accessible for all home and away supporters.

The Pics Pantry serves delicious hot food plus snacks and refreshments, whilst the Club Shop (situated to the left of the turnstiles as you enter the stadium) offers a range of merchandise and memorabilia.

The award-winning Matchday Programme, The Olympian, weighs in at 76 packed pages for just £2 and can be purchased at the turnstiles or from the Clubhouse and Club Shop.

The nearest Railway Station is Walsall, which is situated 3.4 miles away. The 997 bus between Walsall and Birmingham passes by the stadium – click here for further details...